How to...
Someone is waiting for you to share your knowledge
There is a world full of people wanting to know how?
How to cook air fryer chicken
how to Make a million dollars in six months
How to build a website without knowing code
How to start a business
How to play your favorite bass line
How to use outlook
How to fix a broken web page
How to draw portraits
How to raise a vegan teenager
How to organize a concert
How to write a film script
How to start a podcast with just an iPhone
How to do goddess braids
How to do something that You already know or that you’ve mastered!
There is a reason that “How to (do something) “ is one of the top searched phrases on the internet. Some people are searching for knowledge others are looking for shortcuts, some are looking for someone to do it for them or with them. There is an opportunity in “How to…” for you.
In a world where knowledge is abundant there is still someone out there waiting to hear from you. Someone looking to learn how you do it, how you got started, how you got to where you are. This means you have something you can share, a community you can build, a policy you can change, a position you can fill, a business you can start.
How is what hooks, why is what keeps you engaged.
If you are considering building an audience on ‘How to’ the ‘Why’ will become important as well. It’s the icing on the cake it’s what keeps you in tune and fulfilling your brand promise. Understanding your why helps you become a better teacher of How.
‘Regardless of your reason it’s important to remember that there is someone out there wanting to know “how?“ The why is important but it’s the icing on the cake. You get to the “why” after you’ve revealed The “how”.
Ways to share your how to…
write a book or ebook
teach a class or workshop
teach an online coarse
start a podcast
make a video
send a text message
start a Twitter thread
start a sub stack page
start a membership subscription
Start an Instagram campaign
start a meetup group
Have a conversation
Start a mastermind group
Work with a client
become a professor
Become a designer 😉
you get the point…